Search Engine Optimization, also known as SEO, is essentially part art and part science. Let me give you my definition of it, and a brief description of how it’s done rather than regurgitating or simply posting someone else’s definition.

Before I go into my definition, I want to make sure that I mention what the search engine’s job is. The search engine’s job is to find the content that most closely matches and is most relevant to what the person sitting at the computer is searching is looking for.

How search engines work, is a topic for another day, but suffice it to say that people are more likely to use one that delivers relevant results over one that delivers that just delivers results. Make sense?

To me, in a nutshell, SEO is making sure that your website or web pages, match as closely as possible what the prospects in your industry/market/niche are searching for whenever your prospect goes to a search engine. The goal, is to have your website show up as high as possible in the search engine results pages, aka serps for your given term.

Who does this kind of work?

An online marketing agency will do this kind of work for you. Some agencies prefer to call themselves Search Engine Optimization firms, but it’s all essentially the same thing.

How is it done?

Step 1 is to perform something called “keyword research.” What keyword research is, is finding out what words people are typing in to search engines whenever they perform a given search.

Google, Bing, Yahoo! search engines among others all gather and release this keyword data in aggregate. We can’t tell what you typed in, but we call tell that the majority of people looking for X typed in Y keyword when performing their search.

The next step then, is to optimize your site for the keywords that people are typing in when they are looking for something related to what you do. This is called “on site optimization” because it’s performed on your site.

What else do you do with the keywords you find?

The next step your online marketing agency will do, is to go “off site” and optimize the links pointing back to your website. If there are no links pointing back to your site, the search engines are not likely to find you anytime soon. Additionally, the links pointing back to your site should also contain your keywords to help the search engines find you.

The currency of the web are things called “inbound links” or IBL. No, not irritable bowel syndrome, although getting proper inbound links has given indigestion to many an SEO specialist, but I digress.

The best links, come from “reputable” referring pages, with a lot of authority, from websites in “good neighborhoods” and contain your keyword in the link text. The worst kind of link, comes from a spammy website, hosted with a bunch of other spammy websites, with spammy links pointing back to your site.

How fast does it work?

Not very fast. Sometimes, you can significantly increase your rankings with some very minor tweaks in a short period of time. However, most sustainable results take time, specially if you’re in a crowded niche or if your site is new or if your site had been spamming before.

If you need traffic now, “pay per click” (PPC) advertising may be an option for you, but SEO principles will still govern over your PPC strategies.
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I am working on starting an online auction website called BIDSTORMER. I need help promoting my website. I am currently working on an offline marketing affiliate campaign. The way the site works is basically listed below:
I am starting an online auction website which is at its ground level. We are offering for Limited Time Only…FREE Basic Listing & 1 FREE Image Upload!

Individuals posting a single listing can do so for free and there is no cost unless the item sells. You also have the opportunity to become an affiliate and earn a commission when a person you refer makes a purchase.

To help you keep your idea going and to continue to discuss possibilities to further your business ideas we would love to have you join our group at Yahoo.

I am currently working on an online auction site called BIDSTORMER, http://www.bidstormer.com

You can get paid through BIDSTORMER in two ways; 1. as an affiliate
(you can refer individuals and get paid when they make a purchase using your affiliate ID, and your commission balance reaches $100.00. Once the customer enters your ID you get credit for every purchase they make, from the same computer and/or whenever they enter your ID, for the next 35 years). You can be an online affiliate or an offline affiliate.

2. You can get paid by selling retail online.

I have also just started an online community to help individuals starting a new business, like yourself. I’m sure you have a great idea that many people would benefit from but, you may not know how to get your idea moving.

If you want to sell online Join BIDSTORMER at http://www.bidstormer.com

If you want to become a BIDSTORMER Affiliate go to http://www.bidstormer.com/idevaffiliate/index.php Email me at administration@bidstormer.com if you want to become an offline affiliate.

Join Positive Entrepreneurs at http://groups.yahoo.com/group/positiveentrepreneurs Here you will be able to share ideas about home based businesses.

We need you and your ideas and look forward to working with you. Join us today!

I appreciate your help in advance.
Charles

ok……so im graduating 8th grade and i bought my dress…here it is

http://www.dillards.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=301&storeId=301&langId=-1&productId=501843792&linkshare=null/affiliate

So i was thinking like some gold strappy heels?? but i tend to be a little clumsey when walking in heels so no more than 3 inches please. try to go affordable and put links too please….also what jewlery?
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Web site owners are taking advantage of specialized training in search engine optimization to improve their overall search engine rankings. Web site owners are finally realizing that they need to completely understand how the search engines work and exactly what they are looking for if they want their Web site to be competitive on the Internet.

Most business owners know that there are many Certified Search Engine Optimizers that they can hire to perform SEO services for them, but most of the time funding is not always readily available and the time to act is now if they want to start seeing some results quickly. Taking full control of their Web site rankings and not having to rely on someone else to do it for them is a real eye opener into how simple search engine placement can be to achieve.

To learn SEO one does not have to be overly technical they just need to have basic Web page creation skills and the desire to learn how to apply the latest search engine marketing principles and strategies to increase their Web sites visibility.

Being able to learn what is needed to gain top positions on Google, MSN and Yahoo! is very exciting to any business owner who relies on the Internet to increase revenue.

Some of the things business owners need to learn to increase their visibility and improve search engine rankings are:

How to utilize the best keywords for their industry How to encourage visitors to help them add fresh content to their sites How to use Social Media Marketing to their advantage Which Search Engines and which Directories are most important The advantages of Paid Inclusion Programs How to stay out of trouble with the Search Engines How to build Link Popularity How to work a Blog How to convert Visitors to Buyers How to build Link Reputation How to use the power of Article Marketing How to properly work with problematic Web design techniques such as – Frames, Flash, Databases Sites, Image Maps, JavaScript How to enhance organic search results with PPC (Pay Per Click) Advertising without relying on PPC Ads

You can find SEO Workshops that allow you to bring a copy of your website to class to work on using in a true hands on learning style where you can apply the SEO techniques and start tracking results immediately.

One of the biggest challenges is being able to recognize a Web sites strengths and weaknesses. Learn SEO and you can recognize and apply search engine marketing strategies to achieve better search engine rankings. Those business owners that take the time to learn SEO are those that are becoming the most successful on the Internet.
About the Author: butterfly marketing

Internet Viral Marketing is perhaps one of the most effective forms of internet marketing there is today. Many people have misunderstood this type of marketing to be a new internet phenomenon. This is not true. Internet Viral Marketing is just a bi product of viral marketing that has been around long before the internet was even created. This form of marketing is just an application of an existing concept on the internet.

The most significant advantage of this type of marketing is that the speed at which the news spreads is very fast. This means that the speed of the spread of information is very quick and the campaign achieves its purpose easily. This way if you can come up with a good viral marketing strategy, then you do not have to wait for long to achieve your results. This is just again an application of the concept on the internet.

This form of marketing has been used to promote products even before the internet was popular. Viral marketing always requires a base. The base has to be popular and has to appeal to a mass number of people. This means that it either has to be funny, thought provoking, or both. The main strategy is to choose the base for your marketing and then create it. After doing this, viral marketing works on auto pilot.

The most effective strategy of viral marketing is perhaps an E-book. If an E-book is funny or it can appeal to people, then people will talk about it in forums and in chartrooms all over the internet. This way the information that it is carrying will spread very quickly. The spread of information has no bounds and it will in time reach every nook and corner of the internet. Subsequently, the information that was meant to be marketed also gets transmitted.

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Want some search engine optimization tips that will help boost your sites traffic? Of course you do! If you’ve got a website, you know how difficult it is to get it off the ground and gain valuable search engine traffic.

It takes a lot of mental strength to keep working on your website despite the fact that traffic is no where near what you expected. Because of that, many people give up on their site months after its creation.

The key is to keep telling yourself that one of the most important aspects of a search engines algorithm is the sites age. So until your site is old enough, you shouldn’t give up. Even if you’ve done all other necessary SEO methods perfectly, your site may still be hindered by its age.

Until your site has aged appropriately, you can use the following tips that have gone unnoticed by many claimed experts in the field. They should help drive some traffic to your site regardless of whether or not your page is aged.

1. Make sure that your posts are controversial or demand attention – that way you’ll achieve viral marketing which will have people spreading the word about your post and commenting on it.

2. Find out what are some of the most talked about topics on a particular social media network and then write your own version of that topic and submit it to a different social media network – the people on social media networks are generally looking for or are attracted to the same topics so being the first on a network to post about a topic will get you a lot of attention and traffic.

Simple and Quick: These tips are simple to do and quick to implement but they’ve worked over and over for many SEO experts.

The biggest businesses have already realized that integrating online and offline marketing strategies is the best way to tap into a larger customer base as well as make customers spend more. The best shops always make it easy for customers to shop – wherever they want be it online, in a store or via direct mail. Such is the power of using multiple channels to maximize the potential of your marketing efforts.

To successfully integrate your online and offline strategies follow some simple steps and rules.

1. Firstly, establish a web presence by building a website. Depending on the nature of your business you can choose to have a corporate website, an ecommerce store or an information based website. The important thing to remember is that your website must be search engine optimized so that it ranks high in the search engines. This allows customers to find you. Often customers who have heard about your business log on to the Internet looking for more information about your company and your products and services. A well-marketed online presence is the right opportunity to introduce you to the customers.

2. The next important thing to do is to integrate your marketing campaign and messages. So whether you are using magazines ads, banners or television spots all your marketing efforts must be coordinated. If you are offering a fabulous Christmas offer via print and television then ensure that your website has details about the offer as well. The idea is to provide the customers with a cohesive experience from your company. You can use your print ads to direct customers to your website and then draw them into more details about the product.

3. Ensure that your website is continuously updated with the latest information and products. Your online presence is the place where customers will go seeking more information. You can use print and television to create an impact and then deliver via the Internet.

4. Have a program in place to track leads and evaluate the success of the different marketing channels. You can have a feedback form on the website as well as in stores to learn which channel is most effective.

5. Often businesses like to follow up on initial sales leads via different marketing channels. You can start off making cold calls via telephone. If an individual shows interesting your company products you can then send them some printed brochures or an email with further details. The individual can then be directed to purchase the product online or go to the store and buy it.

Thus, to successfully integrate your online and offline marketing strategy you need to ensure that all the promotions are created by the same set of artists. In addition they must be executed simultaneously so that customers get a single, unified message from the company. The fact that multi channel marketing results in increased sales is a great incentive to get planning.

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is it meaning checking site and if it had some errors about SEO they will correct it ?

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SEO, also known as Search Engine Optimization is the process of getting your website to rank well on the natural listings of search engines such as Google and Yahoo. As the industry becomes more educated on the topic of SEO, many companies are now engaging in the optimization process so as to get high rankings for their websites.

However, SEO is not always about ranking and position. You need to look at traffic and conversion too. When your site is being optimized, you need to track the amount of organic search engine traffic that comes to your website. For most web statistics tracking software, you will be able to know the exact keywords that searchers type to find your website. Tracking of organic traffic is very important as you can analyze the information and fine tune your optimization process.

Now that you know the amount of organic traffic that you are getting, it is time for you to calculate conversion rate. Before you can calculate conversion, you need to determine the goal of your website. In other words, what you wish to achieve from your website? Is your website an e-commerce store that generates direct online sales? Or are you intending to use your website to generate leads for your services or products, and close the deals offline? After you have determined the goal of your website, we will have a KPI or Key Performance Indicator to work on.

If you run an e-commerce site, your conversion calculation will be pretty straight-forward. You need to have a web statistic tracking software to track the path that visitors take when they reach your site. Then, use the number of sales resulted from organic traffic and divides it by the total organic traffic to your website. Then multiply it by 100. This will be your conversion rate for SEO.

If your business deals with offline sales and services, what you can do is to place an unique phone number on your website that is not use elsewhere. So whenever there is any enquiry to this phone number, you will know that it comes from your online marketing effort. Then, instruct your phone operator to always ask anyone who calls in on how he or she finds your website. When tracking conversion for offline sales and services, it is near impossible to get a 100% accurate number. But at least, you will have some numbers to work on.

Any marketing effort needs to be measured in order to produce good result. I know that it is very tedious to measure some of the online marketing campaign like SEO. You can choose to just look at keyword rankings and positions. But if you do not know the actual conversion rate and numbers from your SEO effort, you will never know how well your website fares in the optimization war.