This article is probably going to get a lot of slack from the old pros at this game. I keep hearing all the time how the Internet isn’t really changing…how you can keep doing the same old things that have worked for years and do just fine. Okay, if you’re okay with doing just fine. But if you want to do better than just fine, you have to keep your eyes and ears open for what’s going on around you. I’m not saying that you have to jump on every new fad in marketing that comes out, but it would be wise to be aware of them…especially if one of them happens to be a ticket to some quick cash.

For example, when Squidoo first came out, it was a big hit with the search engines, especially Google. If you had a Squidoo lens on just about any subject, you were pretty much guaranteed a page one listing. This was a sure ticket to making massive sales if you had a dynamite product. Now, it didn’t last forever. Some spammers hit Squidoo and they slightly fell out of favor with Google, so now it’s harder to get a page one listing for your niche. But it is STILL an effective form of advertising.

Let’s take another example…social bookmarking sites. Now, just a few years ago, there were no such thing as social bookmarking sites…at least not on the scale that we have today. Sites like Digg and Delicious are two of the biggest sites according to the Alexa rankings. Know what that means? It means people go there. So if you have a hot topic and write up a good article or review, there is a very good chance that many people will see it and ultimately go to YOUR site because of it. This translates into sales if you have a solid product to sell. Certainly it is a great way to build your list.

These are two very specific examples but I think you get my point. The Internet is not a static environment. It is constantly changing. Video, which at one time was unheard of, is now all the rage. YouTube is ranked number 4 on the Internet according to Alexa. Do you think if somebody saw your video at YouTube you just might get some traffic?

So keep your eyes and ears open for what’s going on around you.

It just may mean the difference between success and the alternative.

To YOUR Success,

Steven Wagenheim

going green tips